One way of building your business is through adwords.

Its all about attracting new customers. Without customers a business dies.

The steps to getting started are simple:-

Go to the adwords site

Create a new account

Create a campaign and select your settings

Set your bids and budget

Create an advert

Choose your search keywords

Start your Adwords campaign

After the Adwords campaign has started you will need to manage and monitor it to make it cost efficient.

There are sites that can help with Adwords Help to improve your conversion rates.